October 28, 2020

Author: Allison Freedman

5 Successful Influencer Marketing Campaigns

Influencer Marketing has some of the highest return on investment (ROI) of all marketing channels. The quality and quantity of leads you get from influencer marketing are also very high, according to a study by Software Advice. A Wharton Study found that referred customers generate 25% more in profit and are 18% more likely to build a relationship with the seller. The bottomline is Influencers bring you customers that are less likely to leave, have a higher lifetime value and make you more money.

                      Courtesy Software Advice

Check out five successful influencer campaigns below and adapt their ideas for your own influencer marketing campaign!

Dropbox’s refer-a-friend feature permanently increased their signups by a whopping 60%, with users sending upwards of 2.8 million direct referral invites in a single month.

They completely flipped their marketing strategy on its head, swapping their ad spend of about $288 to $388 per customer (for a $99 per year subscription fee) to $0 per customer, thanks to the influencer marketing referral campaign.

Dropbox’s influencer marketing program results:

  • Permanently increased sign-ups by 60%
  • Got 4 million new users within 15 months
  • 35% of daily sign-ups are via the influencer  program

Airbnb brought in millions of dollars in revenue through influencer marketing, and even had one influencer refer thousands of users and hundreds of signups in a single month. Users could connect with their existing followers by sending them an invite to use Airbnb.

Airbnb’s Referral program results:

  • 300 percent increase in referral bookings
  • Referrals booked more reservations than non-referrals
  • Referrals from influencers were more likely to become hosts

Tesla Motors offered to influencers a $1,000 reward for every sale referred from an influencer plus let influencers offer a$1000 discount to their followers. One influencer made 188 referrals, costing Tesla $376,000 in referral rewards. But Tesla made over $15 million in revenue from those referred sales, resulting in a 40X return on investment! The program worked so well, they rolled out another campaign offering 1,000 free Supercharging miles.

Innovative mattress company Leesa saw 33% of all new sales coming in through their influencer marketing program. Faced with the challenge of being the new kid on the block in a sea of strong, well-funded competitors, Leesa also had a goal to get qualified leads as fast as possible. By using influencer marketing, they were able to capture a huge share of the market.

Designer sneaker mogul GREATS saw over 20x ROI on their referral program. Their influencer marketing program is super easy to find and join and they give both Influencers and Friends $10 off their next order. Being able to offer their friends a discount encouraged viral spread and led to the success of the campaign.

Ready to Give Influencer Marketing a Try?

Over 45% of businesses say it is “very important” to use a software platform to make their influencer marketing program more manageable and affordable. Many ecommerce sellers say RockitBoost is the best of the bunch, bringing the influencers to the sellers and providing a performance-based payment system-meaning sellers only pay when an influencer gets them traffic to their website or a sale.  To discover more about running your own influencer marketing program with RockitBoost, click here.

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